Cathy Morneault

June 2023 - Present

Marketing Director

Hands-on digital marketing, social media, content creation and campaign execution.

• Manage and execute social media content across Facebook, Instagram, LinkedIn, TikTok and YouTube, aligning daily content with auctions, promotions, events and company priorities.
• Manage community engagement and social listening across social platforms, monitoring comments, messages and audience response while identifying opportunities to strengthen engagement and brand visibility.
• Create digital storytelling content from concept through execution, including photography, video, graphics and copy for social media, web, email and advertising.
• Plan and manage paid social media campaigns, monitor performance and adjust spending and creative to strengthen engagement and drive website traffic.
• Create and manage targeted email campaigns, including content development, audience segmentation and performance analysis.
• Coordinate multiple concurrent marketing campaigns and deadlines, working across departments and with outside vendors and freelancers to keep projects moving.
• Capture, produce and edit photography and video for auctions, events and promotional campaigns, creating social-first content using Adobe Creative Suite, Canva and CapCut.
• Maintain website content and event listings in WordPress, with ongoing SEO optimization and content updates.
• Increased website traffic by 75% year-over-year, contributing to stronger customer engagement and sales growth.

March 2011 - June 2023

Office and Marketing Manager

• Executed social media, website content, seasonal campaigns, email newsletters and branded marketing for a service-based business.
• Created photography, graphics and customer-facing promotional content to build awareness and generate business.
• Maintained consistent branding across digital, print and promotional channels while managing seasonal priorities and deadlines.
• Increased client transactions by 32% annually through consistent branding and targeted marketing strategies.

April 2007 - 2023

Freelance Graphic & Web Designer

• Provided digital marketing, branding, graphic design and web solutions for small businesses.
• Built and maintained WordPress, Wix, Northeast Kingdom Online, HTML and Shopify websites with SEO and digital advertising support.
• Created social media content and managed paid advertising campaigns for local businesses.
• Developed logos, brochures, branded merchandise and other marketing collateral while maintaining long-term client relationships.

Graphic and Web Design Award

Governor of Connecticut’s Pandemic Flu Campaign

Received Silver award for brochure graphic design and flash animated website design for the State of Connecticut.

Extreme Makeover Home Edition - Season 6, Episode 15

Lead Web Designer, Public Relations

Voluntown, CT episode filmed in December 2008 and shown on ABC TV in February 2009. Created website for build, wrote press releases, organized news interviews, created a daily blog, and supplied business information to the public.