Cathy Morneault

Social Media & Digital Marketing

Content Creation | Photography | Video

Graphic & Web Design

About Me

Digital Marketing | Social Media | Content Creation

About Me

I'm a hands-on digital marketing and social media professional with more than 16 years of experience creating content that connects businesses with their audiences. My experience includes social media management, digital campaigns, photography, video production and editing, graphic design, copywriting, email marketing, web management, SEO and analytics.

I especially enjoy the creative side of marketing—taking an idea and turning it into a photograph, video, graphic, social post or campaign that gets people's attention. I'm comfortable managing projects independently, but I also enjoy collaborating, sharing ideas and working with a team to bring creative concepts to life.

Cathy Morneault
Address 109 Summerhill Rd, Walden, VT 05843
e-mail cathytmorneault@gmail.com
Phone 802-535-6580

My Experience:

Social Media Marketing

Experienced in managing and creating content for Facebook, Instagram, LinkedIn, TikTok and YouTube, including organic content, paid campaigns, community engagement and performance monitoring. I create photography, video, graphics and copy designed for each platform and use analytics and audience response to continually improve content and campaigns.

Web Design

I design and manage websites using platforms like WordPress, Wix, Shopify, NEK Online, and other e-commerce systems. My web services include search engine optimization through plugins, organic strategies, pay-per-click (PPC/AdWords), and writing SEO-friendly copy to boost visibility and engagement.

Graphic Design

With over 16 years of design experience, I’ve worked as the sole graphic designer for a busy print shop since 2007. I’m highly proficient in Adobe Photoshop, InDesign, and Illustrator, and have recently expanded my skills to include Canva, Premiere Pro, and After Effects.

Photo Editing

I thoroughly enjoy editing photos, whether they are old or new. I have air brushed models for digital retail stores, restored old photos, colorized black and white photos, removed unwanted images within a photo and more.

Resume

16 Years of Experience

Experience

June 2023 - Present

Marketing Director

Thomas Hirchak Company (Auction Company) - Morrisville, VT

Hands-on digital marketing, social media, content creation and campaign execution.

Manage and execute social media content across Facebook, Instagram, LinkedIn, TikTok and YouTube, aligning daily content with auctions, promotions, events and company priorities.
Manage community engagement and social listening across social platforms, monitoring comments, messages and audience response while identifying opportunities to strengthen engagement and brand visibility.
Create digital storytelling content from concept through execution, including photography, video, graphics and copy for social media, web, email and advertising.
Plan and manage paid social media campaigns, monitor performance and adjust spending and creative to strengthen engagement and drive website traffic.
Create and manage targeted email campaigns, including content development, audience segmentation and performance analysis.
Coordinate multiple concurrent marketing campaigns and deadlines, working across departments and with outside vendors and freelancers to keep projects moving.
Capture, produce and edit photography and video for auctions, events and promotional campaigns, creating social-first content using Adobe Creative Suite, Canva and CapCut.
Maintain website content and event listings in WordPress, with ongoing SEO optimization and content updates.
Increased website traffic by 75% year-over-year, contributing to stronger customer engagement and sales growth.

March 2011 - June 2023

Office and Marketing Manager

Hyde Park Landscape, Inc - Norwich, Connecticut

Executed social media, website content, seasonal campaigns, email newsletters and branded marketing for a service-based business.
Created photography, graphics and customer-facing promotional content to build awareness and generate business.
Maintained consistent branding across digital, print and promotional channels while managing seasonal priorities and deadlines.
Increased client transactions by 32% annually through consistent branding and targeted marketing strategies.

April 2007 - 2023

Freelance Graphic & Web Designer

Self Employed, Vermont & Connecticut

Provided digital marketing, branding, graphic design and web solutions for small businesses.
Built and maintained WordPress, Wix, Northeast Kingdom Online, HTML and Shopify websites with SEO and digital advertising support.
Created social media content and managed paid advertising campaigns for local businesses.
Developed logos, brochures, branded merchandise and other marketing collateral while maintaining long-term client relationships.