Experience
June 2023 - Present
Marketing Director
Thomas Hirchak Company (Auction Company) - Morrisville, VTAs a Marketing Director, I develop and execute comprehensive marketing strategies that drive customer engagement and boost auction participation.
- Develop and manage social media content calendars across Facebook, Instagram, and LinkedIn, aligning posts with auctions, seasonal promotions, and community events.
- Create and oversee boosted ad campaigns, optimizing spending to increase bidder engagement and web traffic.
- Produce high-quality digital and print content including photography, video, graphics, and copywriting.
- Manage email marketing campaigns to promote auctions and events, including list segmentation and campaign analytics.
- Oversee company website updates, ensuring accurate event listings, SEO optimization, and fresh content.
- Collaborate with vendors and freelancers to deliver creative projects on time and within budget.
- Increased website traffic by 75% year-over-year, contributing to stronger customer engagement and sales growth.
March 2011 - June 2023
Office and Marketing Manager
Hyde Park Landscape, Inc - Norwich, Connecticut- Directed all marketing initiatives, including social media, web content, and seasonal advertising campaigns.
- Designed promotional materials, email newsletters, and branded merchandise to support business growth.
- Increased client transactions by 32% annually through consistent branding and targeted marketing strategies.
April 2007 - 2023
Freelance Graphic & Web Designer
Self Employed, Vermont & Connecticut- Provided marketing, branding, and web design solutions for small businesses and organizations across Vermont.
- Designed and maintain websites using WordPress, Wix, Northeast Kingdom Online and Shopify; integrate SEO and digital advertising strategies.
- Created engaging social media content and managed paid advertising campaigns for local businesses.
- Developed promotional products and marketing collateral including logos, brochures, business cards, and branded merchandise.
- Built long-term client relationships through personalized creative services and consistent results.
Overall Skills
Digital Marketing and Branding
Email Marketing
Social Media Marketing
Graphic Design
Web Design
Search Engine Optimization (SEO / SEM)
Instructional Design
Photography and Photo Editing
Video Editing
Software Skills
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Dreamweaver
Adobe Premier Pro
Adobe After Effects
Canva
WordPress
Shopify / e-Commerce Sites
Microsoft Office (Word, Exell, Powerpoint)
Salesforce (CRM)
QuickBooks
Awards and Accomplishments
Graphic and Web Design Award
Governor of Connecticut’s Pandemic Flu Campaign
Received Silver award for brochure graphic design and flash animated website design for the State of Connecticut.
Extreme Makeover Home Edition - Season 6, Episode 15
Lead Web Designer, Public Relations
Voluntown, CT BuildVoluntown, CT episode filmed in December 2008 and shown on ABC TV in February 2009. Created website for build, wrote press releases, organized news interviews, created a daily blog, and supplied business information to the public.